THE BRANDING JOURNAL

THE BRANDING JOURNAL

WELCOME TO THE BRANDING JOURNAL

Think of this as my open notebook: a collection of reflections, resources, and behind-the-scenes insights from life inside the studio. Here, I share the thoughts, strategies, and design prompts that shape modern brands—whether you're building from scratch or stepping into your next evolution.

This space is for you: the thoughtful founder, the visual storyteller, and anyone seeking a more intentional way to show up.

Handwritten text 'explore now' with a downward arrow.

Think of this as my open notebook: a collection of reflections, resources, and behind-the-scenes insights from life inside the studio. Here, I share the thoughts, strategies, and design prompts that shape modern brands—whether you're building from scratch or stepping into your next evolution.

This space is for you: the thoughtful founder, the visual storyteller, and anyone seeking a more intentional way to show up.

A woman wearing large black sunglasses and a black blazer is reading a black and white photo book.

Signs It’s Time For
A Rebrand

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FEATURED BLOG POSTS

Three women having a meeting in a room with large windows, a chandelier, and a red round table filled with books, documents, a laptop, and a tablet.

Share Your “Why” Without Oversharing

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A woman sitting at a table, holding a book in one hand and a green to-go coffee cup in the other, with earphones and a smartphone on the table.

My Favorite Podcasts For Creatives

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FEATURED BLOG POSTS

A woman wearing a black blazer, large black sunglasses, and jewelry, holding and looking at an open magazine with black and white photos and text.

Signs It’s Time For A Rebrand

read more →

Three women engaged in a discussion around a round red table covered with notebooks, files, and a laptop in a bright room with large windows, beige curtains, and a crystal chandelier hanging from the ceiling.

Share Your “Why” Without Oversharing

read more →

A woman wearing a white tank top and white pants sitting at a black table, holding an open book, a smartphone, and a cup of coffee, with earphones in her ears.

My Favorite Podcasts For Creatives

read more →

Delve Deeper

Person typing on a computer keyboard with a ceramic mug, wireless mouse, and stylus pen on a wooden desk.

Woman in a black blazer holding a silver MacBook laptop in a bright room with white walls and curtains.

Person sitting outdoors on a wooden bench, holding a beige handbag with a chain strap, surrounded by grass and green foliage.

Tips For Hiring A Graphic Designer

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How To Infuse More You In Your Website

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What Handbags Taught Me About Branding

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Modern workspace with a wooden desk, open laptop, white computer mouse, and a black candle; background includes a white lampshade, black bookshelf with books and decorative items, and a white curtain.

A woman with glasses appears stressed while looking at a laptop, surrounded by three people pointing and discussing about what’s on the screen.

Three women engaged in a business meeting or discussion around a table with laptops, documents, and markers, in an office setting.

5 Branding Mistakes (& How To Avoid Them)

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What To Do When Your Brand Feels "Meh"

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Build A Client Journey That Feels Supportive, Not Salesy

Read the full post⟶

Delve Deeper

Person typing on a white keyboard at a wooden desk with a mug, mouse, and phone, in front of an Apple computer with a graphic design program open.

Tips For Hiring A Graphic Designer

Read the full post⟶

A woman in a black blazer holding an open silver MacBook laptop.

How To Infuse More You In Your Website

Read the full post⟶

Person sitting on a wooden bench outdoors, holding a beige handbag with a chain strap, surrounded by green grass and foliage.

What Handbags Taught Me About Branding

Read the full post⟶

Modern workspace with a wooden desk holding a closed laptop, white mouse, candle, and beige table lamp. Behind, a black shelving unit with books and decor, and a sheer curtain with light filtering through.

5 Branding Mistakes (& How To Avoid Them)

Read the full post⟶

A woman with glasses sitting at a desk looks stressed while two others point and discuss something.

What To Do When Your Brand Feels "Meh"

Read the full post⟶

Three women in a meeting with laptops and paperwork, discussing and reviewing documents and data charts.

Build A Client Journey That Feels Supportive, Not Salesy

Read the full post⟶

MORE RESOURCES

Yearning for more ways to elevate your brand?

I’ve curated a resource library filled with the tools I trust and use daily: from intuitive tech platforms that simplify your workflow, to beautiful, reliable print vendors, to soulful stock photography libraries that actually match your aesthetic.

Whether you’re in the middle of a rebrand or simply tidying up the details, this page was made to support your next creative leap.

MORE RESOURCES →

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