THE BRANDING JOURNAL

THE BRANDING JOURNAL

WELCOME TO THE BRANDING JOURNAL

Think of this as my open notebook: a collection of reflections, resources, and behind-the-scenes insights from life inside the studio. Here, I share the thoughts, strategies, and design prompts that shape modern brands—whether you're building from scratch or stepping into your next evolution.

This space is for you: the thoughtful founder, the visual storyteller, and anyone seeking a more intentional way to show up.

WELCOME TO THE BRANDING JOURNAL

Think of this as my open notebook: a collection of reflections, resources, and behind-the-scenes insights from life inside the studio. Here, I share the thoughts, strategies, and design prompts that shape modern brands—whether you're building from scratch or stepping into your next evolution.

This space is for you: the thoughtful founder, the visual storyteller, and anyone seeking a more intentional way to show up.

Signs It’s Time For
A Rebrand

FEATURED BLOG POSTS

Share Your “Why” Without Oversharing

My Favorite Podcasts For Creatives

FEATURED BLOG POSTS

Signs It’s Time For
A Rebrand

Share Your “Why” Without Oversharing

My Favorite Podcasts For Creatives

Delve Deeper

Tips For Hiring A Graphic Designer

Read the full post⟶

How To Infuse More You In Your Website

Read the full post⟶

What Handbags Taught Me About Branding

Read the full post⟶

5 Branding Mistakes (& How To Avoid Them)

Read the full post⟶

What To Do When Your Brand Feels "Meh"

Read the full post⟶

Build A Client Journey That Feels Supportive, Not Salesy

Read the full post⟶

Delve Deeper

Tips For Hiring A Graphic Designer

Read the full post⟶

How To Infuse More You In Your Website

Read the full post⟶

What Handbags Taught Me About Branding

Read the full post⟶

5 Branding Mistakes (& How To Avoid Them)

Read the full post⟶

What To Do When Your Brand Feels "Meh"

Read the full post⟶

Build A Client Journey That Feels Supportive, Not Salesy

Read the full post⟶

More Resources

Yearning for more ways to elevate your brand?

I’ve curated a resource library filled with the tools I trust and use daily: from intuitive tech platforms that simplify your workflow, to beautiful, reliable print vendors, to soulful stock photography libraries that actually match your aesthetic.

These are the systems and shortcuts that help me and my clients show up consistently. Whether you’re in the middle of a rebrand or simply tidying up the details, this page was made to support your next creative leap.

More Tips & Tools

Check out my Instagram for curated resources and creative inspiration I use on the regular.

More Tips & Tools

Check out my Instagram for curated resources and creative inspiration I use on the regular.

Starting a business is like planting a flower garden. You carefully sow your seeds—ideas, offers, strategies—each filled with burgeoning potential. But we both know that not every seed will sprout. Some never take root, no matter how muc
“So… do I just need a new logo? Or is it time for a full rebrand? What’s the difference again?” 😅 If you’ve ever thought this, you’re not alone; I hear it from business owners all the time. Let’s clear it
Wait... wasn’t it just January?! With Q1 nearly behind us, I’m sharing a little peek at what went well this season (and what I’m still figuring out)… I kicked off 2025 with a solid start: fairly consistent on socials, booked
Introducing Maternally Nourished @maternallynourished by Courtney Smith 🤱 Courtney, a powerhouse perinatal dietitian and wellness coach, came to me with a story that was so deeply rooted in purpose and heart. Her passion for empowering moms through
Plaid skirts, white shoes, and a locker plastered with 2000s heartthrobs? If you know, you know. 😂 But beyond the inside jokes, those years taught me the power of sisterhood. 💚💛 What’s an experience that shaped you? #womensupportingwomen #
Got a solopreneur friend who’s over doing it all? Send this their way. 📩 How do you use ChatGPT in your biz? Drop your go-to prompts below so we can all work a lil’ smarter, not harder. 🤖✨⬇️ #smallbusinessowner #businesstools #worksma
Starting a business is like planting a flower garden. You carefully sow your seeds—ideas, offers, strategies—each filled with burgeoning potential. But we both know that not every seed will sprout. Some never take root, no matter how muc
“So… do I just need a new logo? Or is it time for a full rebrand? What’s the difference again?” 😅 If you’ve ever thought this, you’re not alone; I hear it from business owners all the time. Let’s clear it
Wait... wasn’t it just January?! With Q1 nearly behind us, I’m sharing a little peek at what went well this season (and what I’m still figuring out)… I kicked off 2025 with a solid start: fairly consistent on socials, booked
Introducing Maternally Nourished @maternallynourished by Courtney Smith 🤱 Courtney, a powerhouse perinatal dietitian and wellness coach, came to me with a story that was so deeply rooted in purpose and heart. Her passion for empowering moms through
Plaid skirts, white shoes, and a locker plastered with 2000s heartthrobs? If you know, you know. 😂 But beyond the inside jokes, those years taught me the power of sisterhood. 💚💛 What’s an experience that shaped you? #womensupportingwomen #