Share Your “Why” Without Oversharing
As a heart-led business owner, you are the centerpiece of your business. Clients aren’t just drawn to your credentials—they’re drawn to you. Your energy. Your perspective. Your lived experience.
Share Your “Why” Without Oversharing
As a heart-led business owner, you are the centerpiece of your business. Clients aren’t just drawn to your credentials—they’re drawn to you. Your energy. Your perspective. Your lived experience.
STORYTELLING FOR HEALERS
Storytelling eventually shows up in your work: on your website, in your Instagram captions, in the way you connect with new clients. But let’s be clear: there’s a fine line between sharing in a way that supports your audience, and sharing in a way that leaves you feeling exposed, drained or unsettled.
Let’s pick apart the differences.
Why We Should Share at All
Storytelling creates connection. It’s how we build trust, offer reassurance, and show our audience they’re not alone.
When a therapist talks about her own healing journey…
When a beautician shares her struggles with confidence...
When a coach opens up about the moment she knew her work had to change...
Vulnerability is attractive. We’re drawn to these stories because they make us feel less alone.
But when stories are shared too soon—or without intention— they can land very differently. Instead of inspiring your audience, they can create confusion, discomfort, or even unspoken pressure to caretake you. This is neither what you want nor what your clients need.
AN ENERGETIC DIFFERENCE
Sharing vs. Oversharing
Sharing is when you speak from a place of reflection. You’ve moved through something, learned from it, and now you’re able to offer insight. There’s structure. Purpose. Boundaries. You’re still being vulnerable, but with wisdom and clarity.
Oversharing, on the other hand, usually happens in the moment. It might feel cathartic, but often it’s unfiltered or emotionally raw. There’s no clear takeaway for your audience, just the weight of something unresolved. And while it might get attention, it doesn’t build security or trust.
"Your story doesn’t need to be loud to be powerful. It just needs to be true and shared with intention."
WHAT TO SHARE
A Gentle Framework
If you’re wondering whether to include a story in your content, here are a few questions to guide you:
Is this story in service of my client, or in service of my own processing?
Have I had enough distance from it to reflect and not react?
Does this story offer hope or a shift in perspective?
Can I connect this story to the work I do or the support I offer?
Would I feel okay if someone asked me follow-up questions about this in a session or consultation?
If the story helps your audience feel seen, safe, or inspired, then it’s likely worth sharing. But if it still feels heavy, tender, or unclear, it might be one for your ears/eyes only.
Your Story is Sacred
You never owe anyone access to the most intimate parts of your journey. You get to choose what you share, when you share it, and why. Some stories take time to bloom. Others never need to be told to anyone but yourself.
Trust that your wisdom still comes through in how you show up, even if you keep certain chapters private.
If you’ve ever felt unsure about what’s “too much,” I hope this gave you permission to slow down, breathe, and reflect upon the stories you’re excited to share with your community.
STORYTELLING FOR HEALERS
Storytelling eventually shows up in your work: on your website, in your Instagram captions, in the way you connect with new clients. But let’s be clear: there’s a fine line between sharing in a way that supports your audience, and sharing in a way that leaves you feeling exposed, drained or unsettled.
Let’s pick apart the differences.
Why We Should Share at All
Storytelling creates connection. It’s how we build trust, offer reassurance, and show our audience they’re not alone.
When a therapist talks about her own healing journey…
When a beautician shares her struggles with confidence...
When a coach opens up about the moment she knew her work had to change...
Vulnerability is attractive. We’re drawn to these stories because they make us feel less alone.
But when stories are shared too soon—or without intention— they can land very differently. Instead of inspiring your audience, they can create confusion, discomfort, or even unspoken pressure to caretake you. This is neither what you want nor what your clients need.
AN ENERGETIC DIFFERENCE
Sharing vs. Oversharing
Sharing is when you speak from a place of reflection. You’ve moved through something, learned from it, and now you’re able to offer insight. There’s structure. Purpose. Boundaries. You’re still being vulnerable, but with wisdom and clarity.
Oversharing, on the other hand, usually happens in the moment. It might feel cathartic, but often it’s unfiltered or emotionally raw. There’s no clear takeaway for your audience, just the weight of something unresolved. And while it might get attention, it doesn’t build security or trust.
"Your story doesn’t need to be loud to be powerful. It just needs to be true and shared with intention."
WHAT TO SHARE
A Gentle Framework
If you’re wondering whether to include a story in your content, here are a few questions to guide you:
Is this story in service of my client, or in service of my own processing?
Have I had enough distance from it to reflect and not react?
Does this story offer hope or a shift in perspective?
Can I connect this story to the work I do or the support I offer?
Would I feel okay if someone asked me follow-up questions about this in a session or consultation?
If the story helps your audience feel seen, safe, or inspired, then it’s likely worth sharing. But if it still feels heavy, tender, or unclear, it might be one for your ears/eyes only.
Your Story is Sacred
You never owe anyone access to the most intimate parts of your journey. You get to choose what you share, when you share it, and why. Some stories take time to bloom. Others never need to be told to anyone but yourself.
Trust that your wisdom still comes through in how you show up, even if you keep certain chapters private.
If you’ve ever felt unsure about what’s “too much,” I hope this gave you permission to slow down, breathe, and reflect upon the stories you’re excited to share with your community.
More Tips & Tools
Check out my Instagram for curated resources and creative inspiration I use on the regular.
More Tips & Tools
Check out my Instagram for curated resources and creative inspiration I use on the regular.
