The glass window of a wellness business features a logo of a lion's face with a leafy crown, and the words "Lion & Lotus Wellness" written in beige lettering.

Creative director crafting bespoke brands in Ojai, California & beyond.

Inquire here →
Purple yoga mat with a gold lion logo and the text 'Lion & Lotus Wellness' on it.

Hi, I’m Alex.

I’m a creative director and lifelong observer of the details that make a place, product, or brand memorable.

Long before I designed logos and websites, I was noticing the things that make us obsessed with brands: the atmosphere of a hotel, a beautifully considered menu, packaging worth keeping, and content that makes you stop scrolling.

My work spans visual identity, packaging, digital marketing, and creative direction, all with one goal: creating brand experiences people genuinely connect with.

A Rhode Island School of Design (RISD) alumna, I first found my niche agency-side working with wellness and lifestyle brands like Coyuchi, VCA, Royal Canin, MASK Skincare, and more. Today, I help founders build powerful, cohesive brands that feel unmistakably their own.

When I’m off duty, you can find me trekking up Shelf Road in Ojai with my husband, cozying up with a cup of coffee at The Dutchess, and tidying up at home with Lotus, my (feisty) Tortie cat, on the weekends.

✢ Zodiac Sign: Cancer
✢ Drink Order: Cappuccino

✢ Human Design: Manifesting Generator
✢ Fave Season: Autumn

CONNECT WITH ME VIA EMAIL →
Logos of various organizations and brands, including Ojai Valley Museum, Sunday Designs, Annelle by Ojai, GARA, Meiners Oaks Community Garden, and Sespe Creek, displayed in a horizontal row.
A woman with dark, slightly curly hair wearing a navy blue blouse, sitting on a tan leather sofa near a window, smiling and looking at the camera.

Select Ojai Clients Include:

Hi, I’m Alex.

I’m a creative director and lifelong observer of the details that make a place, product, or brand memorable.

Long before I designed logos and websites, I was noticing the things that make us obsessed with brands: the atmosphere of a hotel, a beautifully considered menu, packaging worth keeping, and content that makes you stop scrolling.

My work spans visual identity, packaging, digital marketing, and creative direction, all with one goal: creating brand experiences people genuinely connect with.

A Rhode Island School of Design (RISD) alumna, I first found my niche agency-side working with wellness and lifestyle brands like Coyuchi, VCA, Royal Canin, MASK Skincare, and more. Today, I help founders build powerful, cohesive brands that feel unmistakably their own.

When I’m off duty, you can find me trekking up Shelf Road in Ojai with my husband, cozying up with a cup of coffee at The Dutchess, and tidying up at home with Lotus, my (feisty) Tortie cat, on the weekends.

✢ Zodiac Sign: Cancer
✢ Drink Order: Cappuccino
✢ Human Design: Manifesting Generator
✢ Fave Season: Autumn

CONNECT WITH ME VIA EMAIL →
Smiling woman with dark curly hair sitting on a tan leather couch in a cozy room with a window, a lamp, and a framed picture on the wall.

Select Ojai Clients Include:

A black background with multiple plant-related logos and text in a light brown color. The logos include a bee, cannabis leaf, and a flower, with text referencing Ojai Valley Museum, Sunday Designs, Annelle, and various community features such as parks, gardens, and creek.

Guiding Values

01 Simplicity

My philosophy is that less is more. Great design removes all distractions and focuses on the essential aspects that allow your brand message and offerings to shine.

02 Synergy

I believe in a transparent design process that invites you to collaborate every step of the way. Your honest feedback and creative ideas are welcome here.

03 Wellbeing

I adore working with people that share my commitment to physical, mental and emotional wellbeing. With balanced branding, your business will flourish for years to come.

Creative Process

This is not a one-size-fits-all process. It’s a shaping of language, form, and feeling around your work. We build a brand that carries your story with clarity, meets your audience with intention, and supports the kind of growth that feels grounded and considered.

START THE CONVERSATION →
A torn piece of beige paper with visible creases, tears, and a textured surface.
Two women with curly and straight hair having a conversation in a room with blue cabinets and a beige brick wall in the background.
Person arranging photo prints and art on a wall with a collage of pastel-colored images and quotes.
Hand Writing On Notepad With Coffee Mug
Silhouette of a stylized octopus icon with a central circle and eight tentacle shapes extending outward.
Line drawing of a leafy plant branch with multiple leaves

More Tips & Tools

Check out my Instagram for curated resources and creative inspiration!

what I’m thinking about this summer: time, and ripening bodies a shadow self that has returned to play playing fairies and putting flowers in my hair memories of my nonno growing tomatoes and basil in his backyard grown up play-doh playin
cliché as it may seem, this season is inspiring a new way of being. on a call with @taliaschneiderman this morning i shared that i rekindled confidence by tapping into those zesty, rebellious teen years. at a catholic all girls high school, i
took my @makermaker_store tip top tank out for a spin this weekend, and i grappled with the love-hate feeling of my handmade things. can you relate? 
this was the first top i’ve ever knit, and it has a ton of mistakes. some days i adore it, som
embracing my inner, mermaid-obsessed-fairy-playing-music-loving-whimsy-making child with open arms is heaven on earth 🧜‍♀️🌞🧚‍♀️🌊🎧🫆 
if you’ve ever
hid from yourself
withdrew from the world
withheld emotion
stubbornly chose pain
sc

Creative Process

This is not a one-size-fits-all process. It’s a shaping of language, form, and feeling around your work. We build a brand that carries your story with clarity, meets your audience with intention, and supports the kind of growth that feels grounded and considered.

START THE CONVERSATION →
Two women engaging in conversation indoors, one holding a cup of coffee. The woman on the right is smiling and wearing a denim jacket over a black tank top, with a name tag that reads 'Alex' and some additional text. The woman on the left has blonde hair and is wearing a gray jacket.
Line drawing of a hanging branch with multiple leaves.
Black abstract geometric shape resembling a stylized flower or organic form.
'Old beige textured paper with torn edges and visible creases.'
Person arranging photo cards on a beige wall, surrounded by artwork and notes.

Guiding Values

01 Simplicity

My philosophy is that less is more. Great design removes all distractions and focuses on the essential aspects that allow your brand message and offerings to shine.

02 Synergy

I believe in an open, transparent design process that invites you to collaborate every step of the way. Your honest feedback and creative ideas are welcome here.

03 Wellbeing

I adore working with people that share my commitment to physical, mental and emotional wellbeing. With balanced branding, your business will flourish.

More Tips & Tools

Check out my Instagram for curated resources and creative inspiration!

what I’m thinking about this summer: time, and ripening bodies a shadow self that has returned to play playing fairies and putting flowers in my hair memories of my nonno growing tomatoes and basil in his backyard grown up play-doh playin
cliché as it may seem, this season is inspiring a new way of being. on a call with @taliaschneiderman this morning i shared that i rekindled confidence by tapping into those zesty, rebellious teen years. at a catholic all girls high school, i
took my @makermaker_store tip top tank out for a spin this weekend, and i grappled with the love-hate feeling of my handmade things. can you relate? 
this was the first top i’ve ever knit, and it has a ton of mistakes. some days i adore it, som
embracing my inner, mermaid-obsessed-fairy-playing-music-loving-whimsy-making child with open arms is heaven on earth 🧜‍♀️🌞🧚‍♀️🌊🎧🫆 
if you’ve ever
hid from yourself
withdrew from the world
withheld emotion
stubbornly chose pain
sc
@bengrace.co and i went down to the river yesterday to reset. we swung by @thedutchessojai for delicious fuel, and spent the morning by the water. we talked about coming out of creative ruts.
reconnecting with our art practices.
spending more time i

Let’s Get Creative.

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