Creative director crafting bespoke brands in Ojai, California & beyond.
Hi, I’m Alex.
I'm a designer, creative partner, and lifelong observer of the details that shape how we experience a place, product, or brand.
Long before I started designing logos and websites, I was paying attention to the things that made certain businesses feel memorable: the atmosphere of a boutique hotel, the way a restaurant presents a menu, the packaging you can't bring yourself to throw away, or the content that makes you stop scrolling and stay awhile.
My work spans brand identity, creative direction, content creation, packaging, websites, merchandising concepts, and visual storytelling. Rather than viewing these as separate disciplines, I see them as pieces of a larger picture: helping businesses create experiences people genuinely connect with.
An alumna of the Rhode Island School of Design (RISD), I found my niche early on working with wellness-driven companies such as Forward Female and Hammitt. My professional journey also includes working agency-side as a designer with companies like Coyuchi, MASK Skincare, Blue Pheasant, TIDL Sport, and more. Today, I help founders and growing businesses create brands that feel thoughtful, cohesive, and unmistakably their own.
When I’m off duty, you can find me trekking up Shelf Road in Ojai with my husband, cozying up with a cup of coffee at The Dutchess, and tidying up at home with Lotus, my (feisty) Tortie cat, on the weekends.
✢ Zodiac Sign: Cancer
✢ Drink Order: Cappuccino
✢ Human Design: Manifesting Generator
✢ Fave Season: Autumn
Hi, I’m Alex!
I'm a designer, creative partner, and lifelong observer of the details that shape how we experience a place, product, or brand.
Long before I started designing logos and websites, I was paying attention to the things that made certain businesses feel memorable: the atmosphere of a boutique hotel, the way a restaurant presents a menu, the packaging you can't bring yourself to throw away, or the content that makes you stop scrolling and stay awhile.
My work spans brand identity, creative direction, content creation, packaging, websites, merchandising concepts, and visual storytelling. Rather than viewing these as separate disciplines, I see them as pieces of a larger picture: helping businesses create experiences people genuinely connect with.
An alumna of the Rhode Island School of Design (RISD), I found my niche early on working with wellness-driven companies such as Forward Female and Hammitt. My professional journey also includes working agency-side as a designer with companies like Coyuchi, MASK Skincare, Blue Pheasant, TIDL Sport, and more. Today, I help founders and growing businesses create brands that feel thoughtful, cohesive, and unmistakably their own.
When I’m off duty, you can find me trekking up Shelf Road in Ojai with my husband, cozying up with a cup of coffee at The Dutchess, and tidying up at home with Lotus, my (feisty) Tortie cat, on the weekends.
My Core Values
01 Simplicity
My philosophy is that less is more. Great design removes all distractions and focuses on the essential aspects that allow your brand message and offerings to shine.
02 Synergy
I believe in a transparent design process that invites you to collaborate every step of the way. Your honest feedback and creative ideas are welcome here.
03 Wellbeing
I adore working with people that share my commitment to physical, mental and emotional wellbeing. With balanced branding, your business will flourish for years to come.
Creative Process
This is not a one-size-fits-all process. It’s a shaping of language, form, and feeling around your work. We build a brand that carries your story with clarity, meets your audience with intention, and supports the kind of growth that feels grounded and considered.
Briana Diamond Photography
Creative Process
This is not a one-size-fits-all process. It’s a shaping of language, form, and feeling around your work. We build a brand that carries your story with clarity, meets your audience with intention, and supports the kind of growth that feels grounded and considered.
My Core Values
01 Simplicity
My philosophy is that less is more. Great design removes all distractions and focuses on the essential aspects that allow your brand message and offerings to shine.
02 Synergy
I believe in an open, transparent design process that invites you to collaborate every step of the way. Your honest feedback and creative ideas are welcome here.
03 Wellbeing
I adore working with people that share my commitment to physical, mental and emotional wellbeing. With balanced branding, your business will flourish.
