Signs It’s Time For A Rebrand
Branding isn’t a “set it and forget it” part of your business. It should evolve with you. If your visuals or messaging no longer reflect who you are, what you offer, or who you serve, it might be time to pause and reassess.
Below are 6 common signs it’s time for a rebrand—plus what to do if one (or more) of these resonate.
Signs It’s Time For A Rebrand
Branding isn’t a “set it and forget it” part of your business. It should evolve with you. If your visuals or messaging no longer reflect who you are, what you offer, or who you serve, it might be time to pause and reassess.
Below are 6 common signs it’s time for a rebrand—plus what to do if one (or more) of these resonate.
NO 1
Your business has grown or shifted direction.
Maybe you started with one service and now offer several. Or perhaps you’ve narrowed your focus, raised your rates, or refined your audience. If your branding was designed for an earlier version of your business, it may no longer support where you are today.
What to do:
Review your current brand materials and messaging. Ask yourself: Does my logo still fit what I do? Is my website aligned with my current offerings? If not, start by writing down what’s changed.
NO 2
Your visuals feel outdated.
A brand that once felt fresh can start to look a little tired. If you find yourself avoiding your own website or feeling uninspired by your logo, you’re not alone.
What to do:
Start a new mood board with colors, fonts, and styles that reflect where you’re headed. This can serve as inspiration when you're ready to refresh your visual identity.
NO 3
You feel disconnected from your brand.
Your branding should feel like an authentic extension of your voice and values. If it feels forced or no longer fits your personality, it may be time for a reset.
What to do:
Think about how you want to feel when you share your business. Then ask: Does my current branding support that feeling? Write down three adjectives that describe how you want your brand to come across—then use those as your guide.
NO 4
You're not attracting the right clients.
Sometimes your visuals or messaging are bringing in the wrong audience, even if your offerings are strong. This often means your brand is sending mixed or outdated signals.
What to do:
Get clear on your ideal client. What do they care about? What kind of tone or aesthetic speaks to them? Compare that vision to how your current brand shows up. Even small tweaks in tone or layout can shift who you attract.
NO 5
Your branding isn’t consistent across platforms.
If your Instagram, website, email signature, and packaging all look like they belong to different businesses, it creates confusion. Consistency builds trust.
What to do:
Work with a brand strategist to create a simple brand style guide. Include your logo variations, font choices, color codes, and preferred tone of voice. Use it as your reference point for anything you create going forward.
NO 6
You’re ready to level up.
Sometimes, you just feel it. You’ve outgrown your starter brand and are craving something that feels more aligned, professional, or elevated. That instinct is worth listening to.
What to do:
Think about where you want to be one to three years from now. Does your current brand support that vision? If not, it may be time to invest in branding that matches your growth.
Final Thoughts
Rebranding doesn’t mean scrapping everything. It’s about refining what already works and updating what no longer serves you. Whether you're doing it yourself or hiring support, the goal is to create a brand that reflects the business you're building—not just the one you started.
Ready to refresh? Explore my Signature Logo Intensive or Brand Blueprint Package to create a brand identity that meets you where you are and supports where you're going.
NO 1
Your business has grown or shifted direction.
Maybe you started with one service and now offer several. Or perhaps you’ve narrowed your focus, raised your rates, or refined your audience. If your branding was designed for an earlier version of your business, it may no longer support where you are today.
What to do:
Review your current brand materials and messaging. Ask yourself: Does my logo still fit what I do? Is my website aligned with my current offerings? If not, start by writing down what’s changed.
NO 2
Your visuals feel outdated.
A brand that once felt fresh can start to look a little tired. If you find yourself avoiding your own website or feeling uninspired by your logo, you’re not alone.
What to do:
Start a new mood board with colors, fonts, and styles that reflect where you’re headed. This can serve as inspiration when you're ready to refresh your visual identity.
NO 3
You feel disconnected from your brand.
Your branding should feel like an authentic extension of your voice and values. If it feels forced or no longer fits your personality, it may be time for a reset.
What to do:
Think about how you want to feel when you share your business. Then ask: Does my current branding support that feeling? Write down three adjectives that describe how you want your brand to come across—then use those as your guide.
NO 4
You're not attracting the right clients.
Sometimes your visuals or messaging are bringing in the wrong audience, even if your offerings are strong. This often means your brand is sending mixed or outdated signals.
What to do:
Get clear on your ideal client. What do they care about? What kind of tone or aesthetic speaks to them? Compare that vision to how your current brand shows up. Even small tweaks in tone or layout can shift who you attract.
NO 5
Your branding isn’t consistent across platforms.
If your Instagram, website, email signature, and packaging all look like they belong to different businesses, it creates confusion. Consistency builds trust.
What to do:
Work with a brand strategist to create a simple brand style guide. Include your logo variations, font choices, color codes, and preferred tone of voice. Use it as your reference point for anything you create going forward.
NO 6
You’re ready to level up.
Sometimes, you just feel it. You’ve outgrown your starter brand and are craving something that feels more aligned, professional, or elevated. That instinct is worth listening to.
What to do:
Think about where you want to be one to three years from now. Does your current brand support that vision? If not, it may be time to invest in branding that matches your growth.
Final Thoughts
Rebranding doesn’t mean scrapping everything. It’s about refining what already works and updating what no longer serves you. Whether you're doing it yourself or hiring support, the goal is to create a brand that reflects the business you're building—not just the one you started.
Ready to refresh? Explore my Signature Logo Intensive or Brand Blueprint Package to create a brand identity that meets you where you are and supports where you're going.
More Tips & Tools
Check out my Instagram for curated resources and creative inspiration I use on the regular.
More Tips & Tools
Check out my Instagram for curated resources and creative inspiration I use on the regular.
