THE CLIENT
OJAI COFFEE ROASTERS
THE PROJECT
• Visual Identity Expansion
• Print Vendor Research & Production Oversight
• Signage, Menu & Sticker Design
• Project Prioritization & Brand Management
• Systematized Templates for In-House Use
• Ongoing Creative Support & Art Direction
Logo & graphics design by Han Greene
@ojaicoffeeroasters
www.ojaicoffeeroasters.com
How Stickers Sparked a Gentle Rebrand
Ojai Coffee Roasters is a neighborhood favorite that’s been serving the Ojai community since 1996. When Stacey first reached out, the project began with a few promotional stickers— but it quickly grew into a long-term creative partnership that continues to evolve.
Now approaching its 30th anniversary, the shop continues to evolve, and our collaboration has grown alongside it. Together, we've created everything from menus and mailer boxes to signage and storefront graphics, all while honoring the shop’s original charm.
When DIY Charm Needed Direction
Stacey had a logo and a handful of legacy graphics, but no formal brand system. As new shops opened around town with slick branding, Ojai Coffee's visuals started to feel patchworked and inconsistent. She wanted to preserve its friendly, local feel without getting left behind.
Strategic Expansion With a Community Lens
Rather than overhaul what was already working, we focused on evolution, not reinvention. I expanded on her existing assets with a flexible visual system that could be rolled out gradually and affordably.
I also helped Stacey:
Prioritize which design elements to update first
Identify trusted local and online print vendors for menus, signage, and stickers
Create templates she could reuse internally to keep things moving without starting from scratch
Maintain consistency across all new materials, from product packaging to in-store signage
A Visual Palette That Brews Belonging
We refreshed and extended the brand with:
A warm, earthy color palette that nods to Ojai’s landscape
Typography that blends vintage utility with friendly modernity
Modular signage and menu designs
Custom icons and graphic flourishes for stickers, bags, boxes, and more
This gentle rebrand gave the business the polish it needed—without losing what made it special.
Local Love, Amplified
The feedback has been overwhelmingly positive. Locals instantly recognized the refreshed vibe, and Stacey shared that customers regularly comment on the new menus, sticker designs, and coffee boxes.
As a result, Ojai Coffee Roasters is better positioned for its next chapter: more foot traffic, more event bookings, and a clearer brand identity that aligns with both longtime patrons and new visitors.