THE CLIENT
MATERNALLY NOURISHED
THE PROJECT
• Logo Redesign
• Landing Page Design
@maternallynourished
www.maternallynourished.com
Empowering every woman’s motherhood journey
Courtney, a powerhouse perinatal dietitian and wellness coach, came to me with a story that was so deeply rooted in purpose and heart. Her passion for empowering moms through holistic health wasn’t just a career path— it was a calling shaped by her own upbringing. Raised by a resilient, single mom, she saw firsthand the strength, sacrifice, and unwavering love that motherhood requires.
The Challenge
Courtney knew she wanted to support other moms in their journey, helping them nourish both themselves and their little ones. But her logo? It wasn’t telling that story.
She described it as “cookie cutter” and “generic,” something that could belong to any wellness coach. And honestly? That didn’t sit right with me.
An origin story so meaningful deserved visuals that fully encapsulated its depth and beauty.
The Approach
Courtney and I began by digging deep to uncover what truly sets her apart.
While chatting with her over several calls, I tuned in to her rare balance of fearlessness, empathy, boldness, and poise. Courtney saw herself as a gentle guide for new moms navigating nourishment with a mix of science and soul. Her branding needed to embody that same energy— something nurturing yet powerful, gentle but grounded.
Enter the moodboard: warm, earthy tones that exude care, paired with elements of quiet resilience and, dare I say, a bit of kick-***ery. (Is that a word? Well, it is now.)
The Result
This collaboration has been about so much more than design. It’s been about helping Courtney see her own magic reflected back at her through a brand identity that finally feels authentic.
In the first phase of our project, we crafted a thoughtful logo, color palette, and font system—laying the foundation for a brand that speaks to Courtney’s mission. The Maternally Nourished logo blends warmth and balance, featuring a stylized mother figure cradling her baby, radiating from the inside, out. Organic shapes evoke grounded and holistic care, while the serif typography adds sophistication and trust.
Feels Like Home
Once we had finalized Courtney’s logo, we brought it to life online with a welcoming landing page website. Designed with joy and self care in mind, the site acts as an inviting space for new and expectant mothers to connect with Courtney’s expertise and feel fully supported in their unique journeys.