Black background with white text and logo for FloreSphere, a floral business specializing in curated florals for elevated spaces.
Logo for Floresphere with the text 'Curated Florals for Elevated Spaces' and a stylized monogram with '20' and '26'

Floresphere

Curated florals for elevated hospitality spaces.

Liz was a budding floral designer when she was founded Floresphere. With a background in travel nursing and healthcare, she dreamt of designing joyful arrangements for elevated service environments like hospitals, hotels, yachts, and similar spaces.

Logo Design / Brand Identity / Business Card Design

@floresphere
www.floresphere.com (coming soon)

Floresphere

Curated florals for elevated hospitality spaces.

Liz was a budding floral designer when she founded Floresphere. With a background in travel nursing and healthcare, she dreamt of designing joyful arrangements for elevated service environments like hospitals, hotels, yachts, and similar spaces.

Logo Design / Brand Identity / Business Card Design

@floresphere
www.floresphere.com (coming soon)

Close-up of a dark green box with gold text that reads 'FLOREsPHERE' and 'Curated Florals for Elevated Spaces'.

The Inspo

Liz had clear creative taste. 

Before we’d met, she excitedly got to work imagining her brand. But when Canva could only take her so far, she knew it was time to contact a local designer.

Liz came prepared with a color palette and early logo ideas, which gave us a clear sense of her vision. When we hit a snag with the original color palette, I created a few refined variations that stayed close to Liz’s vision while explaining why the updates would feel more balanced and harmonious in practice.

Design sketches for a client's logo featuring the word 'Floresphere' with variations in font and a circular green icon resembling a stylized flower or gear.
Green packaging with gold text displaying 'Floresphere' and the tagline 'Curated Florals for Elevated Spaces'.
Sketches of different logo designs for 'Floresphere' on a piece of paper, taped at the top.

The Inspo

Liz had clear creative taste. 

Before we’d met, she excitedly got to work imagining her brand. But when Canva could only take her so far, she knew it was time to contact a local designer.

Liz came prepared with a color palette and early logo ideas, which gave us a clear sense of her vision. When we hit a snag with the original color palette, I created a few refined variations that stayed close to Liz’s vision while explaining why the updates would feel more balanced and harmonious in practice.

A floral arrangement with pink, purple, white flowers surrounding a white event design menu card.
Collection of promotional materials for FloreSphere, including a brochure, a business card, a magazine cover, and a smartphone displaying the FloreSphere website, all featuring floral designs and branding.
A floral arrangement of pink and white flowers surrounding a white design menu card with purple text.
Arrangement of floral design marketing materials, including a large letter, a smartphone displaying a floral webpage, a branded card, and a floral photo, all with soft shadows on a neutral background.

The Result

Our collaboration was a thoughtful mix of honoring her original ideas and translating them into a well-rounded system.

By the end, Liz received a 3-piece logo suite, color palette, font system and business card that provided her with the confidence (and files) needed to design her website and fully launch her business.

Close-up of a colorful flower, showing yellow petals with reddish edges and prominent stamens with orange filaments and yellow anthers.
Two floral tags with twine ties, one beige with a black logo and the other white with black text saying 'Flore Sphere' and 'Curated florals for elevated spaces', and the website www.floresphere.com.

The Result

Our collaboration was a thoughtful mix of honoring her original ideas and translating them into a well-rounded system.

By the end, Liz received a 3-piece logo suite, color palette, font system and business card that provided her with the confidence (and files) needed to design her website and fully launch her business.

Close-up of a colorful flower with yellow petals and purple and yellow patterned outer petals. The inner part of the flower features yellow stamen with elongated anthers.
Two floral tags, one beige with a black logo and the other white with black text, attached to twine loops.
Laptop displaying the homepage of FloreSphere, a floral arrangement website, with a bouquet of flowers on the right and text on the left.
Two business cards placed on a bouquet of pink and burgundy flowers. One card is purple with Liz Flores' contact info, and the other is black with FloreSphere branding.
A laptop displaying the homepage of FloreSphere, a floral business, with a pink header and images of floral arrangements, including a large bouquet in a glass vase.
Two business cards placed on a bouquet of pink and beige flowers with dark leaves. The top card is purple with gold text and a QR code, and the bottom card is black with gold text.
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